Led art direction across OOH, digital, and social for Ally Bank, developing cohesive campaign systems that modernized the brand’s financial presence. Directed the branding and rollout of “Creator Cache,” a Web3-enabled creator program, shaping its visual identity across platforms.

Contributed to the global launch of Amazon Ads, supporting a multi-market campaign spanning TV, print, digital, and social channels. Helped translate a complex B2B brief into a compelling, human-centered narrative while maintaining strategic clarity and visual consistency across executions.

Contributed to art direction across social, product photography, and OOH for Dunkin’, supporting brand and campaign executions at scale. Led the development of the “Casting Call” digital activation, designing a custom audition microsite that extended campaign storytelling into an interactive user experience.

Led social-first creative across brands including Bud Light, Duracell, and Denny’s, overseeing concept development through production and execution. Blended strategy and craft to build culturally relevant campaigns that drove sustained audience growth and platform performance.

Led art direction for “One Battle After Another,” an alternate reality campaign supporting a Warner Bros. film release. Developed a connected narrative ecosystem that unfolded from ARG mechanics into a Fortnite (UEFN) experience, building cohesive visual and story systems across digital touchpoints and community channels.