Ally is a digital-first bank. The challenge was modernizing its brand across OOH, digital, and social while keeping it consistent at scale.

Led the visual identity for Creator Cache, a Web3 creator program, building its design system and rollout assets.

Shipped a scalable visual system that held across OOH, digital, and social, and gave the Creator Cache program a distinct, ownable identity.

Amazon Ads was going global. The challenge was building a system that scaled across markets without losing consistency.

Led art direction across brand social and digital distribution, partnering with strategy and data leads to align creative with performance goals.

Rolled out a global system across five markets, with scalable toolkits that let regional teams localize while holding brand consistency.

Sam's Club wanted into Roblox. The challenge was building an integration that felt native to the platform while staying on-brand.

Led art direction for the Roblox integration, shaping a visual identity and narrative framework that felt native to the platform while staying on-brand.

Brought Sam's Club into Roblox with a platform-native experience that blended UGC-driven participation with real promotional value.

One Battle After Another was heading to theaters. The challenge was extending the film into participatory digital spaces without losing the story or its momentum.

Led art direction for the alternate reality layer, defining its visual identity and narrative structure across coordinated digital touchpoints that funneled into a custom Fortnite (UEFN) experience, and directed the in-game art to hold visual and narrative continuity throughout.

Extended the film campaign into participatory digital spaces, driving 43M impressions, 275K unique plays, and a 13-minute average playtime across the ARG and Fortnite experience.

Skittles made a gaming flute. The challenge was using that flute to authentically tap into the gaming audience and culture.

Teamed with streamer Pointcrow on a marathon livestream built around the flute. Concepted and tested the flute, then developed the run of show into an interactive experience for his fans, keeping Skittles part of the play instead of interrupting it.

Ran for 76 straight hours with Skittles mentioned almost once per minute, driving 390,000+ live views, 4.9M minutes watched, and 86,000 unique viewers.